Case Study: SimplyInked achieves 58% sales growth with WorkMagic

WorkMagic helped SimplyInked achieve 58% sales growth and reduce CAC by 26%

SimplyInked, an e-commerce brand specializing in temporary tattoos, struggled with inaccurate data from platform-native analytics for their multi-platform advertising campaigns. Their director, Ashish Malhotra, spent hours manually correcting these inaccuracies and sought a trustworthy third-party attribution tool. He turned to WorkMagic to gain an unbiased view of their true ad performance and stop funding underperforming channels.

WorkMagic implemented its incrementality-based attribution, providing SimplyInked with customized, granular insights into campaign performance. This allowed the company to confidently optimize its marketing budget by reallocating spend to the most effective channels and creatives. As a result, SimplyInked achieved a 58% sales increase from Meta ads, a 26% reduction in customer acquisition cost, and a 25% higher marketing efficiency ratio.

SimplyInked

Ashish Malhotra

Director