Case Study: Graza achieves 20% marketing efficiency improvement with WorkMagic

The Secret Behind Graza’s 20% Boost in Marketing Efficiency

Graza, a fast-growing olive oil brand, needed to understand the true impact of its Meta Ads before increasing its investment. Their existing last-click attribution model could not definitively prove the channel's effectiveness. To solve this, they turned to the incrementality testing and attribution tools from WorkMagic.

WorkMagic implemented a geo lift test that revealed Meta's actual impact was 2.7 times higher than last-click reporting had shown. This clarity gave Graza the confidence to scale its Meta spend by nearly 60%, which resulted in a 20% improvement in marketing efficiency, a 9% increase in POAS, and a 14% drop in customer acquisition cost.

Graza

Alex Edelstein

VP of Marketing