Case Study: Jordan Craig achieves a 65% POAS lift with WorkMagic

How Jordan Craig’s Profit- and Customer-First Playbook Drove a 65% POAS Lift on Google Shopping

Jordan Craig, a premium menswear brand, needed to shift its marketing focus from revenue to profitable growth. Their challenge was to accurately measure campaign outcomes to make informed, profit-driven adjustments. They partnered with WorkMagic to use its incrementality testing and measurement platform as their source of truth.

WorkMagic implemented a framework centered on geo lift testing to validate new channels and its Media Budget Optimizer to forecast performance. This enabled Jordan Craig to make data-backed optimizations. The results included a 65% improvement in profitability (POAS) for their Google Shopping campaigns and a 27% increase in their incremental return on ad spend (iROAS).

Jordan Craig

Robert Varon

Director of Marketing