Case Study: Branch Furniture achieves a 29% online sales lift with WorkMagic

How Physical Retail Drove a 29% Lift in Online Sales for Branch

Branch Furniture, an office furniture company that began as an online brand, faced a challenge in measuring the true value of its new San Francisco retail store. Since customers often visited to test products but purchased large items online later, relying solely on point-of-sale data would greatly underestimate the store's impact. They partnered with WorkMagic to find a solution.

Using a geo-based lift test powered by the Synthetic Control Method, WorkMagic measured the store's incremental impact. The analysis revealed the physical store drove a 29% lift in total orders for the San Francisco area, with a significant portion being online sales influenced by the store. This offline-to-online halo effect grew over time, demonstrating that WorkMagic helped Branch Furniture prove its retail presence was a major driver of online growth.

Branch Furniture

Sib Mahapatra

Co-Founder/CPO