Case Study: King Smith boosts ROAS with WorkMagic's Data-Driven Attribution Model

King Smith boosted ROAS by 23% with WorkMagic's Data-Driven Attribution Model

King Smith, a leading brand in home intelligent fitness, faced the challenge of fragmented cross-channel marketing data. Their team struggled to gain a reliable, real-time view of their performance across platforms like Google and Meta, making it difficult to identify which efforts were driving sales for their high-consideration WalkingPad treadmills. They turned to vendor WorkMagic to find a consolidated source of truth.

WorkMagic's solution centered on its Data-Driven Attribution (DDA) model and Customer Journey Mapping tools. This provided the clarity needed to optimize advertising, leading to a 23% increase in return on ad spend (ROAS) and a 105% sales increase in a single Google campaign after budget reallocation. The vendor's platform enabled King Smith to achieve greater marketing efficiency and make data-informed decisions.

King Smith

Lu Li

Head of Performance Marketing