Case Study: Branch Furniture boosts incremental revenue with WorkMagic

How Branch increased revenue from Meta ads by 113% with incrementality-based attribution

Branch Furniture, a company that designs and sells office furnishings, faced the challenge of accurately measuring the true impact of its paid advertising. Their ad platforms were overstating performance, making it difficult to make efficient budget allocation decisions. To understand the causation behind their campaigns, they partnered with vendor WorkMagic to use its Geo-Incrementality Testing service.

WorkMagic implemented incrementality tests for Branch's Meta and Google PMax campaigns. The analysis revealed the platforms had significantly over-reported their impact, allowing Branch to reallocate its budget to more effective channels. This data-driven strategy led to a 113% increase in incremental revenue from Meta ads and a 72% increase from Google ads. WorkMagic provided the insights necessary for Branch to drastically improve its marketing efficiency and return on ad spend.

Branch Furniture

Sib Mahapatra

Co-Founder