Case Study: True Classic boosts TikTok ROI and uncovers Amazon halo effects with WorkMagic

How True Classic Achieved ROAS Breakthroughs on TikTok with WorkMagic's Insights into Incrementality, Halo Effect, and MMM

True Classic, a rapidly growing menswear brand, faced significant difficulty in measuring the true return on investment of its TikTok advertising. The challenge was quantifying the platform's full impact, particularly from view-through conversions and its influence on sales through other channels like Amazon. To solve this, they partnered with WorkMagic to utilize its automated incrementality testing and attribution solutions.

By implementing WorkMagic's solution, True Classic discovered that TikTok's actual impact was 74% higher than click-based attribution showed, with a significant 12% halo effect on Amazon sales. These insights allowed the brand to confidently increase its TikTok budget. Ultimately, WorkMagic's analysis revealed that optimizing spend could drive a 64% increase in sales, fundamentally changing how True Classic views and invests in the channel for profitable growth.

True Classic

Bryan Cano

Head of Marketing