Case Study: Zuora achieves enterprise-wide alignment and scalable OKRs with WorkBoard

Zuora - Customer Case Study

Zuora, a leader in the Subscription Economy, faced growing pains as it scaled from a founding team to about 1,300 employees: decision-making and coordination frayed, layers of management created silos, and the company needed to preserve its empowering “ZEO” culture while aligning many interdependent teams around the right outcomes.

Zuora rolled out WorkBoard’s enterprise OKR platform with executive sponsorship and coaching, aligning the company around five corporate objectives at an offsite and then localizing goals across roughly 120 teams. The combination of coached OKR adoption and weekly Biz Review dashboards delivered greater transparency, cross‑team collaboration (including cross‑linked KRs), sharper outcome focus, and improved leadership accountability — unifying the organization around what matters most.

Zuora

Tien Tzuo

Co-Founder and Chief Executive Officer