Case Study: Tuff Growth achieves two hires from 1,018 applications with Workable

Tuff Growth - Customer Case Study

Tuff Growth, a data-driven growth marketing agency, needed to hire two remote roles — an SEO Strategist (specialist) and a Growth Marketer (generalist) — and faced a high-volume funnel of 1,018 applications. To build a repeatable, unbiased process they engaged Talent & People Ops consultant Mary, clarified role outcomes, and distinguished hiring criteria for specialist versus generalist candidates.

They used a Scorecard-led process with Workable as their ATS and staged interviews (phone screen, Topgrade, focus interviews, project) plus employer-branding on LinkedIn (they spent $553.34). The approach produced two hires — the SEO Strategist in 48 days and the Growth Marketer in 29 days — with applications-to-hire rates of ~0.17% and ~0.23%; LinkedIn drove most applications and interviews while the hires came from a LinkedIn connection and remote.co, and the team left with a faster, more aligned hiring playbook.

Tuff Growth

Ellen Jantsch

Founder