Case Study: Southwest Airlines boosts employee job sharing with Work4 Social Job Sharing

How Southwest Airlines is Improving its Recruitment Thanks to employee advocacy

Southwest Airlines, the world’s largest low-cost carrier, wanted to stand out in a fiercely competitive industry, increase employee referrals, and create a smoother employer branding process. Work4 provided Social Job Sharing as part of its employer branding solution to support these goals.

Work4 automatically imported jobs from Southwest Airlines’ ATS and enabled employees to share openings across social channels with branded job cards and strong imagery. The program delivered strong results, with employees sharing 42,392 jobs since launch, and Southwest Airlines reported a clear ROI advantage from Work4’s Social Job Sharing program.

Southwest Airlines

Kelby Tansey

Social Job Sharing Program Manager