Case Study: Detailresult Groep achieves faster, more efficient weekly production of supermarket collaterals with WoodWing Software (WoodWing Assets)

Time saver for weekly production of Detailresult Groep's supermarket collaterals

Detailresult Groep, a Dutch retail chain operating 185 stores with 19,000 staff and over €2 billion in annual turnover, faced a time-sensitive challenge: producing weekly catalogs and in-store marketing from tens of thousands of product images. To centralize assets and speed up production, Detailresult Groep replaced its legacy DAM with WoodWing Software’s WoodWing Assets, selected and presented via partner Graphit.

WoodWing Software’s WoodWing Assets was implemented (Graphit completed integration in one day) to centralize imagery, speed search and retrieval, and streamline workflows across marketing, purchasing and the in-house design studio. The result: WoodWing Assets is now used to manage all weekly campaigns, driving significantly improved production efficiency, rapid user adoption and faster ROI, with purchasing easily selecting campaigns and sharing correct assets for timely, high-volume flyer and POS production.

Detailresult Groep

Saskia Nieuwenhuis

Head Studio