Case Study: NCOI Groep achieves efficient multi‑brand, multi‑channel publishing and shorter time‑to‑market with WoodWing Software

Managing marketing content for thirteen brands

NCOI Groep, a Dutch lifelong‑learning provider with thirteen brands, faced a slow, error‑prone marketing workflow: course texts and brochures had to be finished sequentially, content was copied across channels, and edits required multiple manual updates. To centralize and streamline content creation and publication they selected WoodWing Software’s WoodWing Studio multichannel CMS and publishing workflow, paired with a newly developed PIM to manage course data.

WoodWing Software’s solution pulls PIM and planning data into WoodWing Studio where content is enriched, automatically laid out into Adobe InDesign templates and published to print and web channels. The result is a clear, time‑saving workflow — designers receive fully prefilled pages, PDFs are generated and placed on the website automatically, multiple tasks run in parallel, and NCOI Groep achieves shorter time‑to‑market with the ability to publish new course content for all brands to all channels at any time.

NCOI Groep

Ferry Olie

Manager Business Transformation and Innovation