Case Study: Yamaha Motor Europe achieves faster time-to-market and centralized multilingual content control with WoodWing Software

How Yamaha Motor Europe optimized its content creation workflows

Yamaha Motor Europe was struggling to produce brochures and promotional materials across 26 languages for a complex network of product managers, distributors, agencies and printers while protecting sensitive, embargoed assets stored in disconnected systems. To address this, WoodWing Software was engaged to provide its digital asset and workflow tools—WoodWing Assets (DAM) and WoodWing Studio (workflow)—to centralize content and control distribution.

Qongord implemented an integrated solution built on WoodWing Software’s WoodWing Assets and WoodWing Studio, plus page planning, content exchange, EasyCatalog Server, InRiver PIM and Adobe InDesign automation. The result was a single environment that automatically produces 26 localized brochure versions for 3,000+ distributors, enables self‑service edits and approvals, keeps metadata with images for instant findability and 24/7 asset access, and significantly reduced time‑to‑market—allowing Yamaha Motor Europe to meet the EICMA embargo with the final photos delivered just one hour before deadline.

Yamaha Motor Europe

Marketing and Communications Manager at Yamaha Motor Europe

Marketing and Communications Manager at Yamaha Motor Europe