Case Study: Yaffa Media reduces production time from seven weeks to three with WoodWing Software

How Yaffa Media reduced production time from seven weeks down to three

Yaffa Media, one of Australia’s largest independent media companies with 28 consumer and B2B brands, was struggling with complex, time-consuming multi-channel production and a lack of safe, searchable archiving as print editors transitioned to brand managers. After evaluating options, Yaffa selected WoodWing Software and deployed WoodWing Studio (Enterprise) alongside WoodWing Assets (Elvis DAM) to provide an integrated multi-channel publishing and digital asset management environment.

WoodWing Software implemented a unified workflow—integrating Studio and Assets with Dataplan’s Journal Designer and the Carma Cloud CRM/AdBooking system—so content for print, web, digital editions and social is produced from one environment. The change cut production time from seven weeks to three, reduced costs by more than 50 percent, improved editor ownership and remote collaboration, streamlined image/video workflows, and delivered a strong, measurable ROI.

Yaffa Media

Matthew Gunn

Production Director