Case Study: Wizard Pharmacy achieves faster, error-free product publishing with WoodWing Software

How Wizard Pharmacy optimizes print and web with WoodWing Assets

Wizard Pharmacy, a Western Australian health and wellbeing retailer with 32 stores and a growing e-commerce site, faced the challenge of translating thousands of in‑store SKUs into consistent online product listings. Managing photos from hundreds of suppliers, manual catalog production and duplicated data entry made content production slow, costly and error‑prone. To solve this, Wizard Pharmacy worked with Creative Folks to deploy WoodWing Software’s digital asset management solution, WoodWing Assets.

Creative Folks integrated WoodWing Assets with Salesforce to automate intake, processing, categorization and publishing of thousands of product images, allow suppliers to upload directly, and enable automated, store‑specific catalog production. The WoodWing Software solution streamlined product content workflows, reduced time‑to‑market and cut costs — COO Sally Parker estimates it saved the equivalent of two full‑time hires — while minimizing errors and improving the online and in‑store customer experience.

Wizard Pharmacy

Sally Parker

Chief Operating Officer