Case Study: Tamedia achieves a future-proof, mobile-first editorial system with WoodWing Software

How Tamedia’s IT team is building an editorial system for the future

Tamedia, Switzerland’s largest media group (30+ titles, reaching two thirds of the country’s 8.5M population), tasked its IT team with building a future‑proof, cloud‑based “Tamedia Editorial Cloud” to centralize digital and print workflows and scale across titles. The biggest challenge was usability — integrating tools so journalists don’t resort to Google Docs or multiple logins — while shifting to a mobile‑first workflow; to address this Tamedia adopted WoodWing Enterprise Aurora from WoodWing Software.

WoodWing Software implemented WoodWing Enterprise Aurora so writers can create print and online stories in one place with photos, video, metadata and tagging, while Tamedia harmonized print layouts and automated logo/color changes so production teams can place images into print without InDesign and generate multiple pages with a click. The solution reduced handoffs and logins, cut clicks and preview/render times, and delivered a scalable, centralized platform that streamlined production and supported Tamedia’s mobile‑first editorial strategy.

Tamedia