Case Study: S Group achieves effortless management and delivery of millions of e-commerce images with WoodWing Software

How S-group is managing millions of e-commerce image requests with ease

S Group, a major Finnish retailer with 1,800 outlets and 40,000 staff, needed to modernize its digital asset management to support vast e‑commerce and marketing operations. Their legacy media bank lacked flexibility, Adobe integration and the scale to ingest 100,000s of supplier images, create multiple renditions, sync metadata and provide online access for remote staff and external agencies. To address this, S Group turned to WoodWing Software and implemented WoodWing Assets as their single source of truth.

WoodWing Software delivered WoodWing Assets with integrations to Adobe Creative Cloud, the PIM, GS1’s SynkkaMedia, a custom supplier portal, plus custom image‑processing automations and a dedicated CDN. The system now serves millions of assets across e‑commerce sites (the CDN processes ~45 million asset requests per day), holds about 110,000 InDesign files with ~2,000 added monthly, and has made e‑commerce the principal user — delivering measurable time savings, better external collaboration, centralized control and more robust asset delivery.

S Group

Sandra Sundbäck

Product Owner of Centralized Content Management & Distribution