Case Study: Charlie’s Holdings, Inc. streamlines digital asset management and self-service with WoodWing Software

How premium e-liquid brand - Charlie’s Holdings, Inc - provides global self-service access to brand assets via WoodWing Swivle

Charlie’s Holdings, Inc., a growing company with a large sales team and global customer base, was struggling to manage digital assets efficiently. Using Dropbox to store and share files led to delays, version-control issues, and time-consuming internal and external requests for marketing collateral, prompting the company to look for a more branded and user-friendly DAM solution from WoodWing Software.

WoodWing Software implemented WoodWing Assets 10, enabling Charlie’s Holdings to create branded portals where customers and distributors can search for and self-serve assets. The new system reduced the burden on the creative team, improved customer experience, and saved time and money by cutting down on file-finding and communication overhead, while also supporting multiple brands and future print integration with Adobe InDesign.

Charlie’s Holdings, Inc

Ryan Bellerose

Creative Director