Case Study: BuzzFeed achieves faster workflows and new licensing revenue with WoodWing Assets (WoodWing Software)

How implementing a DAM not only saves money, but also drives revenue

BuzzFeed, the global digital-first news and lifestyle publisher, faced growing pains as it scaled: teams lacked visual asset tools, relied on email and Google Drive for distribution, and had no centralized way to manage rights or demonstrate the ROI of a DAM. To address these challenges they evaluated and selected WoodWing Software’s digital asset management product, WoodWing Assets.

WoodWing Software implemented WoodWing Assets as a single source of truth for media and rights metadata, enabling faster workflows, improved content reuse, and remote collaboration. The DAM streamlined licensing processes—unlocking new revenue opportunities from BuzzFeed’s original photography—reduced repetitive requests and legal risk, and materially sped up time-to-publish and content syndication across the organization.

BuzzFeed