Case Study: Harrier National restores competitive advantage and streamlines marketing automation with WoodWing Software

How Harrier National restored competitive advantage for clients and themselves with WoodWing

Harrier National, a customer-retention specialist for automotive dealerships, was being held back by legacy applications and needed a single source of truth for marketing materials and contract PDFs to restore competitive advantage. To address these bottlenecks they selected WoodWing Software and its WoodWing Assets digital asset management solution to better support CRM-driven, cross-media marketing and automation.

WoodWing Software implemented WoodWing Assets as the central asset repository and integrated it with Salesforce CRM and Marketing Cloud via Jitterbit, so all contracts and metadata flow into the marketing automation pipeline. The result: a single source of truth, improved searchability and reuse of assets, faster, more agile marketing operations, measurable process efficiencies and reduced ongoing operational expense—enabling Harrier National to deliver better services to its dealership clients.

Harrier National

Ed Leong

Chief Transformation Officer