Case Study: Albelli achieves faster, more scalable digital asset workflows with WoodWing Software

How growth-focused photo gift brand - Albelli - improved its product and processes with Digital Asset Management

Albelli, a brand built on high volumes of digital assets and customer-supplied photos, needed a faster, more scalable way to manage, update, and upload graphics for its printed products. Its product design team was spending too much time on a 27-step manual workflow, and Albelli wanted to free people up for more creative, value-adding work. WoodWing Software’s WoodWing Assets DAM platform was selected to help address this challenge.

WoodWing Software implemented WoodWing Assets with WoodWing Professional Services, tailoring the solution to Albelli’s needs. The result was a significantly faster and more scalable product-launch process, cutting the workflow from 27 steps toward a target of just two. Albelli reported major time savings, less repetitive manual work, and more time for research and creativity, with plans to expand the platform to additional teams across Europe.

Albelli

Pietro Pagani

Product Design Manager