Case Study: Creative Zoo achieves streamlined content orchestration and workflow automation for long‑form clients with WoodWing Software

How Creative Zoo is orchestrating content for a new client segment

creative zoo, a leading brand agency in Denmark, was pivoting to serve clients that need regular, long‑form, highly designed content but were hampered by siloed tools, “content spaghetti,” and time‑consuming copy‑paste workflows. To address this, creative zoo integrated WoodWing Software into their offering—using WoodWing Assets for centralized asset management and WoodWing Studio for creation, workflow and proofing—to demonstrate a single interface that simplifies tooling and reduces version chaos.

By implementing WoodWing Software as the central platform, creative zoo established collections, upload links, status‑driven selection and built-in proofing to replace manual handoffs and PDF‑based reviews. The outcome was streamlined workflows, clearer version tracking, faster proof cycles and more consistent output, freeing teams to focus on design and storytelling rather than administrative tasks—enabling repeatable, magazine‑style production and smoother ad‑hoc proofs for clients.

creative zoo

Thomas Brovst

Digital Transformation Specialist