Case Study: Cipla achieves faster, safer content production with WoodWing Software

How Cipla South Africa tackles decade-old challenges in content production processes with WoodWing Assets

Cipla South Africa, a pharmaceutical company producing medicines, supplements, package inserts, and regulated content, was struggling to manage a growing volume of documents across email, desktops, and disconnected workflows. This led to lost files, poor version control, weak collaboration with internal teams and external partners, and long turnaround times for brochures and packaging files.

WoodWing Software, through WoodWing Assets and its local partner APS, implemented a centralized digital asset management system with structured metadata, workflow support, and automatic version tracking. The result was a brochure turnaround cut from about three months to a few days, approvals reduced from two weeks to 24 hours, and an estimated 98% saving in production time and costs, with 200 users now working in the system.

Cipla

Steven van Heerden

Manager Design & Digital