Case Study: Bavaria achieves stronger global brand control and faster time-to-market with WoodWing Software

How Bavaria significantly improved its global brand management

Bavaria, a family-owned Dutch brewery with subsidiaries across Europe and products sold in 120 countries, faced rapid growth in digital assets and channels that overwhelmed its marketing workflows. The lack of workflow capabilities and a localization tool caused delayed time-to-market and weak brand control, so Bavaria evaluated DAM and localization options and selected WoodWing Software’s WoodWing Assets (integrated with the 2imagine online editor via partner Qonqord) to underpin a new Plone-based brand portal.

WoodWing Software’s solution—WoodWing Assets integrated with 2imagine and configured into Bavaria’s Plone brand portal—provided workflow controls, centralized DAM and browser-based localization, plus train‑the‑trainer rollout by Qonqord. The new portal enabled 24/7 access for employees and external partners, significantly shortened time-to-market, improved global brand consistency, reduced the number of agencies involved, and delivered significant cost savings in creation and localization.

Bavaria

Ronald Leusink

Commercial Director