Case Study: La Anónima achieves faster, localized marketing and improved agency collaboration with WoodWing Software

How Argentinian supermarket chain La Anonima accelerates its marketing strategy with DAM

La Anonima, Argentina’s fourth-largest supermarket chain with 165 stores, faced slow, manual marketing and e‑commerce workflows: high product turnover, five localized catalogs produced weekly, fragmented asset storage, and time‑consuming collaboration with external agencies. To address this, La Anonima chose WoodWing Software and deployed its digital asset management product, WoodWing Assets, to create a single source of truth for imagery, product artwork and promotional materials.

WoodWing Software implemented WoodWing Assets with integrations into Adobe Creative Suite and project management tools to streamline creation, approvals and distribution. The centralized DAM improved collaboration between the ten‑person marketing team and 20–30 agency staff, increased productivity, reduced time wasted on searching and version control, sped time‑to‑market for localized catalogs and campaigns, and provided a scalable foundation for further automation and integrations.

La Anonima

Santiago Passeron

Executive Director of E-commerce and Marketing