Case Study: Aller Media achieves rapid creation of responsive, monetizable digital content with WoodWing Software

How Aller Media creates beautiful responsive content for perfect display on any device

Aller Media, a leading Scandinavian publisher with 90 media brands and extensive digital activity, needed to reuse and repurpose existing editorial assets more efficiently to increase monetization and support digital and mobile distribution. Facing time‑consuming, costly repurposing workflows, Aller Media selected WoodWing Software tools — notably Inception together with Content Station (part of WoodWing Enterprise) and Elvis DAM — to pilot a mobile app for the magazine SPIS BEDRE.

WoodWing Software’s solution used customizable Inception templates fed from Content Station and Elvis DAM and published via Adobe Experience Manager Mobile, allowing Aller Media to build the app in just four weeks with minimal external support. The result was a steep learning curve (editors working with templates in minutes), templates created in hours, faster content production, better reuse and monetization of assets, and new digital inventory for advertisers — all integrated into Aller Media’s existing publishing environment.

Aller Media

Iben Rouw

Editor in Chief