Case Study: Hearst Magazines achieves streamlined multichannel publishing with WoodWing Software

How Hearst Magazines transformed its multi-brand publishing operations, uniting global editorial teams and workflows with WoodWing Studio and Assets.

Hearst Magazines faced the challenge of an aging publishing infrastructure that could no longer keep up with the speed and complexity of modern multi-channel publishing. The company needed a better way to create, manage, and deliver content across print, tablet, mobile, and social channels, and evaluated WoodWing Software’s WoodWing Studio as a replacement for its legacy system.

WoodWing Software implemented WoodWing Studio across Hearst Magazines after successful pilot projects, with integrations to Publisher Studio and Scriba. All publications were migrated within six months, enabling a streamlined blended workflow for print and digital issues. The result was significantly improved editorial efficiency, smoother production schedules, easier management of media-rich content, and minimal IT and training effort.

Hearst Magazines

Sean Keefe

Director of Publishing Technology