Case Study: Yaffa Media achieves faster, more efficient multi-channel publishing with WoodWing Software

How Yaffa Media reduced production time from seven weeks down to three.

Yaffa Media, one of Australia’s largest independent media companies, needed to simplify a complex, time-consuming publishing process across print and digital channels while also improving content archiving. The company’s manual repurposing and syndication workflows were slowing production and making it difficult to give equal priority to all channels; it chose WoodWing Software, using WoodWing Studio and WoodWing Assets, to address the challenge.

WoodWing Software implemented an integrated multi-channel publishing and digital asset management environment for Yaffa Media, connecting content creation for print, web, digital editions, and social media in one workflow. The result was a reduction in production time from seven weeks to three and a cost reduction of more than 50 percent, with stronger control over images and video and a significant ROI from streamlined workflows.

Yaffa Media

Matthew Gunn

Production Director