Case Study: Hoogvliet achieves 40-50% faster catalog production with WoodWing Software

How Dutch supermarket chain Hoogvliet reclaimed control of their marketing content and creative processes.

Hoogvliet, the supermarket chain, wanted to improve the production of weekly catalogs and point-of-sale materials across stores while balancing national campaigns with highly localized promotions. Working with WoodWing Software, Hoogvliet sought to replace manual, fragmented marketing workflows with a more streamlined and controllable content process using WoodWing Assets and WoodWing Studio.

WoodWing Software implemented an integrated solution with EasyCatalog and Adobe InDesign that centralized product and promotion data, automated catalog template population, and used WoodWing Assets as the single source of truth for imagery. The new workflow improved collaboration with agencies and store teams, restored creative control, and cut catalog production time by an estimated 40–50%, while also reducing outsourcing and agency costs.

Hoogvliet

Hoogvliet