Case Study: Hakkasan Group achieves streamlined digital asset management with WoodWing Software

How Hakkasan Group, a global hospitality company, used WoodWing Assets 10 to improve digital asset management for its teams worldwide

Hakkasan Group needed a better way to manage a large volume of digital assets coming from different sources, which were often distributed unevenly and left uncategorized. Their PR and brand management teams struggled to find the right assets, verify where they should go, and keep pace with the demand for online content. WoodWing Software’s WoodWing Assets 10 was used to address this challenge.

WoodWing Software implemented WoodWing Assets 10 to centralize assets in scalable cloud storage, improve categorization, and streamline upload, editing, and distribution workflows. The result was a more structured content process that improved creative workflow, supported brand consistency, and reduced duplicate assets, making day-to-day work easier for Hakkasan Group’s teams.

Hakkasan Group

Pearl Veroza

Executive Director, Digital Strategy & Solutions