Case Study: Drees Homes achieves faster, centralized asset management with WoodWing Software

How Drees Homes enhanced their digital asset management and improved their end-users’ experience.

Drees Homes, a homebuilder offering customers the ability to design and visualize luxury homes on its website, needed a better way to manage the large volume of digital assets behind that experience. Before working with WoodWing Software, assets were scattered across local and cloud folders, lacked proper metadata, and had to be uploaded and tagged manually, making the process slow and difficult for marketing and IT teams.

WoodWing Software implemented WoodWing Assets, integrated with Drees Homes’ CMS and PIM systems, to create a centralized, searchable library and streamline metadata management. With help from CyanGate, Drees Homes ingested 15,000 existing assets and later added 20,000 more, while cutting marketing workflow time by one-third and supporting more than 300 users across the company.

Drees Homes

Abby Edwards

Marketing Communication Specialist