Case Study: Harrier National achieves greater asset accessibility and process efficiency with WoodWing Software

How Harrier National restored competitive advantage for clients and themselves with WoodWing.

Harrier National, a provider of CRM, cross-media marketing, and data management services for automotive clients, was being held back by outdated applications that made it difficult to access marketing materials and contract PDFs. With increasing pressure from industry disruption and higher customer expectations, the company needed a single source of truth to improve asset search, retrieval, and reuse. WoodWing Software worked with Harrier National on this digital transformation, with WoodWing Assets as the key platform.

WoodWing Software implemented WoodWing Assets digital asset management and integrated it with Salesforce CRM and Marketing Cloud via Jitterbit. The new setup centralized contract information and metadata, making assets more searchable, discoverable, and reusable across the business. As a result, Harrier National improved on-brand communications at scale, saved time, and achieved significant process efficiencies.

Harrier National

Ed Leong

Chief Transformation Officer