Case Study: Coca-Cola European Partners achieves faster, more efficient asset sharing with WoodWing Software

How CCEP Improved operational efficiency and brand management with WoodWing Assets

Coca-Cola European Partners faced challenges managing and sharing assets across multiple platforms, including a legacy media library that was not scalable and a slow, manual file-sharing process. The company turned to WoodWing Software’s WoodWing Assets to improve organization, sharing, and access to product graphics and localized campaign materials.

WoodWing Software implemented WoodWing Assets with custom plugins from partner Lab9 to connect with internal systems like TrustBox, enabling optimized sharing through hyperlinks and automated updates of product images. As a result, Coca-Cola European Partners improved workflow efficiency, saved time with batch uploads and metadata enrichment, and raised the rate of complete product information in TrustBox to 80%.

Coca-Cola European Partners

Iris De Smedt

Graphic Designer