Case Study: NCOI Groep achieves faster multichannel content publishing with WoodWing Software

How NCOI is managing marketing content for thirteen brands efficiently.

NCOI Groep, a Dutch education and training group with multiple brands, needed a faster, less error-prone way to manage marketing content for courses across both online and print channels. Its previous brochure and website publishing process relied on copy-paste updates across systems, which delayed publication and created a heavy workload for the marketing team. NCOI Groep used WoodWing Software’s WoodWing Studio and WoodWing Assets to streamline this content process.

WoodWing Software helped NCOI Groep connect its custom PIM system with a multichannel content and publishing workflow, enriching back-office course data with brand-specific commercial text and images. The result was a clear, time-saving workflow with parallel processing, automated page layout, automatic PDF brochure generation, and the ability to publish content for all brands to all channels at any time. This led to shorter time-to-market and faster publication of new courses.

NCOI Groep

Ferry Olie

Manager Business Transformation and Innovation