Case Study: Aller Media achieves faster digital content repurposing with WoodWing Software

How Aller Media creates beautiful responsive content for perfect display on any device

Aller Media wanted to make better use of its existing content assets, but repurposing articles and stories for mobile apps and digital channels was too time-consuming and costly. The company evaluated options to improve productivity and monetization, and selected WoodWing Software’s WoodWing Studio (formerly Inception) for a pilot project to create content for the print magazine SPIS BEDRE.

WoodWing Software implemented a workflow using customizable templates, Content Station, WoodWing Assets, and publishing via Adobe Experience Manager Mobile. Aller Media was able to build the app in just four weeks, with template creation taking only a few hours and content production requiring very little time. The solution also enabled content preview across devices and fit seamlessly into Aller Media’s existing publishing environment.

Aller Media

Iben Rouw

Editor in Chief