Case Study: a leading global pharmaceutical manufacturer secures African market-entry licenses with WNS’ revenue forecast model

WNS Revenue Forecast Model Enables a Pharmaceutical Major to Acquire Sales and Distribution Licenses for Key African Markets

A global pharmaceutical manufacturer faced the challenge of needing to assess potential demand and expected revenues for an osteoporosis product before entering over a dozen African markets. To address this, the client engaged vendor WNS.

WNS developed an analytics-driven revenue forecast model, which involved extensive research and analysis of patient data, treatments, and market trends. This WNS solution enabled the client to carve out its market-entry strategy and directly resulted in the successful acquisition of sales and distribution licenses for the target African countries.