Case Study: Travelocity achieves 50% offline revenue growth with WNS

Travelocity Boosts Offline Revenues 50 Percent by Creating an Offline Revenue Channel

Travelocity, a leading online travel agency, faced declining revenues in a tough travel market and needed a way to reduce its reliance on online sales. WNS partnered with Travelocity to address this challenge, using its Sales Center of Excellence approach to strengthen the company’s offline revenue channel.

WNS implemented an analytics-led, technology-enabled sales strategy that combined customer segmentation, speech analytics, click-to-call and intelligent web placement to convert more visitors into callers and buyers. The result was a 50% increase in overall offline revenue, a 77% rise in gross offline sales, a 150% improvement in sales conversion rate, and a 20% increase in revenue per call, all delivered by WNS across a 300-FTE operation in India and the Philippines.

Travelocity