Case Study: a travel and leisure company improves marketing campaign effectiveness with WNS Analytics

Travel Company cuts marketing spend by 30% with WNS

A travel and leisure company providing timeshare properties sought to improve member engagement and increase the efficacy of its sales and marketing programs. Facing intense market competition, the company partnered with WNS and its analytics services to address challenges in customer segmentation, behavior forecasting, and attrition reduction.

WNS implemented a comprehensive analytics solution using lifecycle segmentation, propensity modeling, and logistic regression. This enabled targeted marketing campaigns and retention programs. The solution delivered a better understanding of member buying behavior, reduced customer attrition, and increased marketing message efficacy. Notably, the propensity model helped the client save 30 percent of its previous marketing outlay, which was reallocated to boost overall campaign conversion rates.