Case Study: Global Media and Entertainment Company achieves unbiased artist engagement insights with WNS

Social Media Analytics and Ai Help Find Accurate Engagement and Brand Value of Artists for A Global Media Company

Global Media and Entertainment Company needed a way to measure the true engagement and brand value of its artists across social platforms, compare them against competitors in different geographies, identify promising new talent, and remove human bias from artist selection and contract renewals. To address this challenge, the company partnered with WNS and used WNS’s SocioSEER™ social media analytics and AI platform.

WNS deployed SocioSEER™ to analyze more than 50 million impressions across 1,600 artists, seven social media platforms, and 13 geographies, using machine learning, sentiment analysis, and audience analytics to create a unified view of artist performance. The solution produced a SocioSEER™ Index, reduced bias in renewals by 100%, optimized channel spend by about 20%, lowered acquisition costs by spotting talent earlier, and helped the Global Media and Entertainment Company improve marketing and artist investment decisions.