Case Study: Leading Hotel Chain reduces timeshare attrition with WNS predictive analytics

Predictive Analytics Enables a Globally Leading Hotel Chain to Arrest Attrition of Timeshare Members

Leading Hotel Chain, a global leader in vacation timeshare exchange, was facing high attrition among its timeshare members due to non-renewals and cancellations. The company turned to WNS and its predictive analytics capabilities to find ways to improve member retention and loyalty.

WNS designed targeted marketing campaigns and promotional offers using member profiling, attrition scoring, customer segmentation, and logistic regression analysis. The approach revealed that 70% of attriting members were in the top three deciles of the customer base, enabling Leading Hotel Chain to focus retention efforts more effectively and better arrest timeshare member attrition.