Case Study: a leading global pharmaceutical manufacturer acquires sales and distribution licenses in African markets with WNS revenue forecasting

one of the leading global pharmaceutical manufacturers secures licenses in more than a dozen African markets with WNS

The customer, one of the leading global pharmaceutical manufacturers, faced the challenge of assessing market potential and expected revenue for its osteoporosis therapeutic product across more than a dozen African countries before entering them. To address this, they partnered with vendor WNS, which employed its analytics and research services.

WNS implemented a solution by developing a comprehensive revenue forecast model. This involved extensive research into regional patient data, treatment options, and competitor analysis. As a result of WNS' model, the client was able to formulate its market-entry strategy and successfully acquired sales and distribution licenses for all of its target African markets.