Case Study: Global Hotel Chain Operating Under Separate Brands achieves 30% marketing cost savings with WNS Analytics Solutions

One of the Leading Global Hotel Chains Saves 30 Percent of Marketing Costs with WNS' Analytics Solutions

The Global Hotel Chain Operating Under Separate Brands wanted to market its timeshare properties more effectively and needed a better way to identify loyalty program members most likely to buy a timeshare after purchasing mini vacation packages. WNS, a long-term BPM partner, supported the challenge with analytics solutions tailored to the client’s travel business.

WNS developed a two-stage analytics model using 700+ variables to segment customers and predict timeshare purchase propensity. The solution helped the hotel chain identify 70% of timeshare buyers by targeting only 40% of customers, improve campaign targeting, and save 30% of its marketing outlay.