Case Study: a top global hotel chain identifies additional revenue opportunities with WNS analytics

Hotel Chain identifies revenue opportunities with WNS analytics

The customer, a leading global hotel chain, faced stiff competition and sought to identify new opportunities to generate additional revenue from its existing loyalty program members. To address this challenge, they partnered with vendor WNS, which applied its analytics capabilities to the task.

WNS implemented an analytical solution that mined demographic and transactional data from multiple sources. They identified variables impacting a customer's total spend potential, or 'size of wallet,' and used linear regression techniques to accurately map these variables. This enabled WNS to pinpoint specific loyalty member categories with a large spending capacity. As a result, the hotel chain could accurately predict which member categories to target, unlocking significant additional revenue opportunities.