Case Study: Global Hotel Chain achieves USD 20 Million Revenue Growth with WNS Analytics

Global Hotel Chain - Customer Case Study

The Global Hotel Chain wanted to strengthen its loyalty program, grow its member base, and encourage repeat stays, but needed a better way to target frequent travelers with marketing campaigns and promotional offers. WNS helped address this challenge using analytics services, including its proprietary “Lift” and “Success” models, to identify the hotel chain’s most profitable guest segments and improve campaign targeting.

WNS then used these models, along with customer segmentation and a logistic regression model, to optimize incentives and promotional offers across member groups. The result was a more effective marketing strategy that increased annual revenue by about USD 20 million and boosted loyalty member registrations by 17%.