Case Study: UK-Based Insurance Company achieves higher sales productivity with WNS analytics solutions

Consolidation of processes and improvement of response times for a U.K. based Insurance Company

The UK-Based Insurance Company, a leading insurer selling auto and home insurance through independent agents and brokers, turned to WNS for analytics support to improve sales productivity. The company needed help designing a new agent compensation plan, evaluating channel marketing programs, improving sales-team engagement with agents, and understanding retention drivers at renewal.

WNS implemented a comprehensive process analytics solution using statistical forecasting, time series, regression, trend analysis, and segmentation. WNS created a lifetime value model for agent compensation, delivered detailed sales reports, and provided MIS and predictive insights that helped launch a new compensation plan, assess campaign effectiveness, and improve visibility into agent performance.