Case Study: Leading Consumer Packaged Goods Company achieves dynamic pricing decisions with WNS

Co-creation Helps Make Dynamic Pricing Decisions Leveraging Analytics

Leading Consumer Packaged Goods Company faced the challenge of understanding how different price points affected sales volume and how competitor price changes influenced demand across individual channels. To address this, the company partnered with WNS to leverage analytics and build the right pricing model for a dynamic pricing strategy.

WNS developed a channel-specific pricing model using statistical analysis, descriptive statistics, and logarithmic regression to evaluate price elasticity and cross-price elasticity. The solution helped the client make faster, better-informed pricing decisions, tailor strategies by channel, and respond more effectively to market conditions and competitor moves.