Case Study: Leading Consumer Packaged Goods Company achieves dynamic pricing decisions with WNS

Co-creation Helps Make Dynamic Pricing Decisions Leveraging Analytics

The Leading Consumer Packaged Goods Company needed a better way to understand how price changes affected sales volume and how competing brands’ pricing influenced demand across different channels. It partnered with WNS and used analytics to build a pricing model that could support a more dynamic pricing strategy.

WNS developed the solution by applying statistical tools to channel-specific pricing data, analyzing variables such as promotions, SKU prices, volume share, and competitor pricing, and building a high-R-squared logarithmic regression model. As a result, the client gained a channel-specific pricing strategy and improved its ability to make fast, informed pricing decisions based on market changes and competitor moves.