Case Study: Leading Consumer Packaged Goods Company improves brand value and market readiness with WNS

Co-creation Helps In Identifying Impactful Drivers Of Brand Value Using Advanced Analytics

The **Leading Consumer Packaged Goods Company** was facing two challenges: improving sales for one product portfolio and reducing negative customer perceptions of another. To address this, it worked with **WNS** on an advanced analytics-led approach to assess brand and commercial readiness across 20+ portfolios and identify the most effective marketing interventions.

**WNS** co-created a solution that analyzed market landscapes, pinpointed primary and secondary brand value drivers, and prioritized growth strategies by portfolio and region. The result was a practical rulebook the client continues to use to guide marketing actions, helping improve brand readiness, strengthen competitive position, and accelerate growth in specific product portfolios and market share over time.