Case Study: Leading Consumer Packaged Goods Company achieves stronger brand value and market share with WNS advanced analytics

Co-creation Helps in Identifying Impactful Drivers of Brand Value Using Advanced Analytics

A Leading Consumer Packaged Goods Company was struggling to improve sales in one product portfolio while addressing rising negative customer perceptions in another. The company needed to identify the right audiences and marketing interventions across its 20+ portfolios, and turned to WNS for a holistic analytics-led approach to assess brand and commercial readiness in key markets.

WNS co-created a solution using advanced analytics to analyze brand competitiveness, identify the most impactful value drivers, and prioritize growth strategies across regions and product lines. The result was a practical rulebook the company continues to use to guide marketing interventions, with more targeted regional marketing, stronger market readiness, and accelerated growth in specific portfolios, helping it gain wider market share.