Case Study: Leading Consumer Packaged Goods Company achieves over USD 1 Million in savings with WNS analytics-powered concept-testing solution

Co-creation Helps Improve ROI on Concept-testing Process Using Analytics

The Leading Consumer Packaged Goods Company was struggling to gain visibility into more than 3,000 past concept tests, with results scattered across multiple file formats and no central repository to guide future testing. The company partnered with WNS to streamline concept testing and build a digitized analytics tool for managing and reviewing concept data.

WNS created a visually interactive analytics platform that consolidated tested concepts across markets and sub-categories, with searchable metrics such as purchase intent, value, uniqueness, and success drivers. The solution helped the company eliminate re-testing, speed access to past reports, and verify new ideas, delivering more than USD 1 million in savings in the first year alone.